SunTech Medical recently released a new logo and overall brand refresh. Nothing about this change will impact the high level of service that we strive to provide each and every customer. However, we are sure there are questions about this rebrand and we wanted to help answer them. Please don’t hesitate to reach out if you have any other questions that aren’t answered here.
Why is the SunTech logo changing?
SunTech has been providing clinical-grade blood pressure technology and solutions to the medical industry for over 30 years. Over that time, our core mission has remained the same – to enable the world to understand their vascular health. However, we are continuously evolving in terms of the technology that we offer. Our recent acquisition of Meditech, the Hungarian supplier of ABPM and Holter technology, was another step forward.
In order to reflect this growth, we have given our logo an updated, modern look. This simplified design aligns with our spirit of continuous innovation. Furthermore, our logo now only contains the word “SunTech” rather than “SunTech Medical”. Although we continue to work in the medical industry, this change reflects how we are referred to in the industry.
What changes can be expected from this rebrand?
Our high level of service and our product offerings will not be changing, but you will notice the change of logo happen over time. Our primary goal is to introduce our new logo while not creating any additional scrap or waste due to the change. As a result, physical items with the SunTech logo will change over time, as inventory depletes through normal demand. In the short term, you will notice the new logo on the SunTech website and across our social media platforms.
What will stay the same despite the rebranding?
- Products: The rebranding will not affect the form, fit, or function of any products. There will be no changes to the part numbers or pricing associated with this rebrand.
- Processes: There will not be any changes to our manufacturing process, quality control, or ordering and invoicing process. Our quoted shipping and delivery times are not impacted by this rebrand. On purchase orders, packing slips, and other documentation, our new logo will appear where the old logo was previously located.
- Contracts and agreements: SunTech’s legal name, SunTech Medical, Inc., is not changing as part of this rebrand. There is no impact to our existing contracts and agreements.